Client: March For Our Lives
Agency: McCann NYC
Role: Creative Director
Director: J.J. Augustavo, m ss ng p eces
Photographers: Cassie Floto & Katie Henry
Retoucher: Kris Chu, Swell Digital

Four years isn’t normally a significant marker of time for an organization. That’s not the case for the youth-led organization March For Our Lives, founded by Marjory Stoneman Douglas High School students in the wake of one of the deadliest shootings in history. Because four years later, they watched the final class of Parkland survivors graduate against a backdrop of increased gun violence and complete inaction by Congress. What to do now? Send a message Congress couldn’t ignore: 1,100 body bags spelling out “Thoughts and Prayers” at their doorstep, forcing them to walk past our football-field-long reminder of their failure to protect the American people.